Originated from Group SS501, actor Kim HyunJoong new year made appearance in his first activity as ‘concept celebrity’ (*개념 연예인, don’t understand what it is, I translate literally)
On 6th morning, Kim HyunJoong appeared at a neighbourhood near Seoul to deliver coal for the needy. This activity originally was planned for a fan meeting, fan sign or for the purpose of publicity and PR. However Kim HyunJoong has suggested to change it to help the needy in the neighbourhood.
Kim HyunJoong management agency KeyEast related personnel mentioned: “The first official activity in 2011 is to help the needy together with fans.”, “Rather than shaking hand and autograph for fans, delivering coal together with fans are more meaningful.”
Kim HyunJoong and Hotsun Chicken has signed model contract and is planning for a fan meeting early this year. In order to let this activity to have more significant meaning, Kim HyunJoong has suggested to this coal delivery activity. Kim HyunJoong has suggested to his fan about the donation drive online, around 100 fans appeared and deliver coal together with him.
Kim HyunJoong personally deliver coal to area inaccessible by car. Kim HyunJoong turned the fan sign with the comfort of sitting on a hot chair into a fresh new idea of caring for the neighbourhood.
The in-charged person of this activity mentioned: “Although Kim HyunJoong and fans suffered as the weather is turning colder and colder, fans and Kim HyunJoong felt extremely happy.”
Source: http://news.nate.com/view/20110106n02297
Chinese translation: YOYO @ Hyunbar66.com
English Translation: PlanetHyun.blogspot.com
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